We return love for hate, and believe that ending violence and oppression must be done with compassion and kindness for all. We engage in nonviolent communication as a unique and powerful process for inspiring compassionate connection and action.

All groups affiliated with Animal Save Movement embrace our core values:

  • 01 - Animal Centric: We believe in animal equality and the interconnectedness of life. As Tolstoy says, “all life is one, and that when men wish to harm others, they really do evil to themselves.” All non-human animals should have moral consideration and be considered "persons," not "property". We hold animal vigils at slaughterhouses to bear witness to animal exploitation and suffering.

  • 02 - Love-based: We use a love-based, non-judgmental community organizing approach to grassroots activism and social change defined by Tolstoy and Gandhi, where the means are as important as the ends. We prioritise nonviolent communications, returning love for hate, with training in nonviolence, global safety and de-escalation. Ending violence and oppression must be done with compassion and kindness for all.

  • 03 - Team spirit: Teamwork cultivates motivation and collaborative behaviour, allowing us to effectively work towards our shared goals. Expanding team leadership encourages the development of local leadership and the growth of grassroots movements. We create a safe environment where activists pay attention to self-care, take care of each other and encourage community events.

  • 04 - Diversity: Representation and participation of different groups are essential in building a mass movement. We have a diverse, equitable and inclusive movement and oppose all forms of discrimination and oppression. We take an intersectional stance and build coalitions with environmental, anti-racist, and other social justice groups. Refer to Diversity and Inclusion Guidelines.