Stop AM 171 & Plant-Based Censorship

The European Parliament recently voted in favour of Amendment 171, which calls for the censorship of the plant-based dairy alternatives sector.

This amendment looks to ban:

    1. ‘evocations’ of dairy products on plant-based packaging or in advertising (like pouring a cappuccino with almond milk)
    2. phrases like “dairy free” “free from milk” “milk free” or “creamy” on packaging or in advertising
    3. the use of cartons and yogurt pots for plant-based dairy alternatives
    4. comparisons of the environmental footprint of dairy and plant-based alternatives on packaging or in advertising

Now that Members of the European Parliament have voted in favour of Amendment 171, it is down to the Member States together with the European Commission to pass the amendment. The decision will be made in April 2021 so we must act fast.

AM 171 Explained:

Sign the petition

Please join over 380,000 people in signing the ProVeg petition and share the link across your social media channels.

Let’s get AM171 trending

Let’s #StopPlantbasedCensorship and get AM171 trending across social media platforms by using gifs!

If enough of us take part, the gifs could be seen by millions of people all over the world.

Post gifs on Facebook, Facebook Messenger, Instagram Stories and Twitter by typing “AM171” or “Animal Save Movement” into the gif search bar and get posting.

Join a Tweetstorm

We have lots of pre-written tweets you can send in just a few clicks to help the issue trend and pile pressure on the EU Commission.

Contact the EU Council:

Please email the EU council and ask them to reject Amendment 171. There is a template provided but feel free to adapt it or write your own.

Downloadable Resources:

Please use our range of graphics and carousels that can be posted on social media to help raise awareness about AM 171, and drive signups to the petition.

Check out the lastest from our blog:

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