Why love one, but eat the other? Public Transit Ad Campaign
The public transit ad campaigns asks the question “Why love one but eat the other?” The ads also expose the shocking cruelty that pigs, chickens, and cows face on today’s factory farms and slaughterhouses. It’s a call to action for people to choose a vegan diet.
Henry Spira was the initial inspiration of this ad campaign when he introduced an ad in New York City in the early 1990s that read, “Which do you pet and which do you eat?” campaign, with a photo of a piglet and a kitten nose-to-nose. Various groups have since launched these ad campaigns.
In October 2014, Toronto Pig Save re-introduced this public transit campaign with 1,000 iVegan.ca posters on Toronto subways seen over 15 million times during four weeks in October. The campaign cost $36,000 with half of the funds raised from individual donors and an indiegogo campaign and the other half coming from an anonymous matching donor.
New York and New Jersey: ichoosevegan.org
In May 2015, four groups came together — New York Farm Animal Save, New Jersey Farm Animal Save, Woodstock Farm Animal Sanctuary and Animal Protection League of New Jersey — to support a campaign of compassion on the PATH trains between New York and New Jersey, to get their message out to the 7.5 million passengers that will take the PATH trains during the time that the posters were displayed. They recently placed a billboard on at the entrance of NYC’s Lincoln Tunnel.
Starting an Ad Campaign in Your City
If you would like to start a similar initiative in your city, please contact us for tips and assistance and we will guide you with graphics design, setting up a website, and fundraising ideas.