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We are in a Health Crisis

Coronavirus is yet another global pandemic caused by animal agriculture putting the health of the global human population at risk. As long as we keep using animals for food, we’re exposing everyone to this and future outbreaks that can cause health systems to collapse, leaving everyone infected without access to treatment.

  • Let’s start listening to the alarms.
  • Let’s change the food system and ourselves.
  • Let’s make a healthy vegan world.

Over 820 million people can’t access enough food (1), while many more get sick and die because of the low quality foods this system provides. As a result, chronic diseases such as diabetes, heart disease and cancer have become the leading cause of death around the world (2). Instead of educating the public and promoting healthy food choices, millions of dollars in public spending are wasted in treating symptoms instead of solving the cause, making the problem even worse.

Our Mission

Our mission is to prevent disease, improve global health and enhance food justice.

A healthy vegan diet is one of our most powerful tools for the individual and systemic change we urgently need. As such, it has to be known by everyone as not only adequate but beneficial for health, to be officially recommended and to be available everywhere.

We can achieve this by:

  • Raising awareness in the public about the health benefits of a whole-foods vegan diet and the risks of unhealthy animal sourced foods.
  • Working with the public and private sectors to increase the quality, quantity and diversity of the available healthy vegan foods within the community.
  • Taking action at the individual level to end food insecurity through healthy plant-based foods.

Our Principles

We are anti-speciesists. We reject the moral discrimination of sentient individuals because of their species. Because of this, we seek the optimal health state for all beings the same, whether wild, farmed, domesticated or liminal.

We believe in diversity. We stand by an inclusive definition of health, which accounts for the well-being and enjoyment of life experienced in an ever-growing spectrum of diverse bodies and identities. We reject medical discrimination and violence of any kind.

We base our actions and demands in science. We take constant action to identify and mitigate bias positions within others and ourselves, and we update our knowledge on reliable scientific information as a tool for change.

Why a Whole-Foods Vegan Diet?

According to the World Health Organization, one in 5 men and one in 6 women worldwide will develop cancer during their lifetime, and one in 8 men and one in 11 women will die from the disease. (3)

At the same time, 1 out of 3 people is going to die from a heart attack or stroke and many will have type 2 diabetes either as a cause or a risk factor of death. (2)

This is the biggest epidemic in history and unhealthy diets are the number one cause. (2)

According to the Academy of Nutrition and Dietetics, a whole-foods vegan diet has been found to be nutritionally adequate for every single stage of the life cycle. This includes pregnancy, lactation, infancy, childhood, adolescence, older adulthood, geriatrics and even for athletes. (4)

A growing body of studies consistently show that regular consumption of fruits, vegetables, legumes, and whole grains is associated with a reduced risk of many diseases and a vegan diet appears to confer the greatest protection against overall cancer incidence. (5)(6)

Vegan diets also seem to be most beneficial in improving heart disease risk factors. Including high blood pressure, serum lipid profile and blood glucose.

Vegans are also 62% less likely to develop type 2 diabetes that those following any other dietary pattern. (7)

More than ever it seems like your health is in your hands, and most importantly, on your plate.

How do I Start a Whole-Food Vegan Diet?

Here you will find valuable resources to get you started. Watch this Introductory video and article on Basic Vegan Nutrition for more information and motivation to change your health through diet!

For a full guide on whole-food vegan diets, you can also read this Introductory Guide by the Physicians Committee for Responsible Medicine.

Delicious vegan recipes

Once you go vegan you will find your palate and variety of food options actually expand, but in case you’re missing some of the flavours you love there are now endless meatless products that mimic sausages and burgers but without the cruelty!

You can also get limitless dairy-free substitutes for cheese, milk and eggs.


  1. FAO: The state of food security and nutrition in the world. 2019
  2. World Health Observatory. World Health Organization. 2020
  3. WHO. International Agency for Research on Cancer 2018. Latest global cancer data: Cancer burden rises to 18.1 million new cases and 9.6 million cancer deaths in 2018
  4. Position of the Academy of Nutrition and Dietetics: Vegetarian Diets. 2016
  5. Food in the Anthropocene: the EAT–Lancet Commission on healthy diets from sustainable food systems. January 16, 2019. http://dx.doi.org/10.1016/S0140-6736(18)31788-4
  6. Vegetarian Diets and the Incidence of Cancer in a Low-risk Population. Yessenia Tantamango-Bartley, Karen Jaceldo-Siegl, Jing Fan and Gary Fraser. DOI: 10.1158/1055-9965.EPI-12-1060 Published February 2013
  7. Vegetarian diets and incidence of diabetes in the Adventist Health Study-2. Tonstad S1, Stewart K, Oda K, Batech M, Herring RP, Fraser GE. Nutr Metab Cardiovasc Dis. 2013 Apr;23(4):292-9. doi: 10.1016/j.numecd.2011.07.004. Epub 2011 Oct 7